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INTERACTIVE SHELF FOR POS

FOOTLOCKER

RESPONSIBILITIES

  • UX Research

  • UX design

  • Interactive Prototype

Branded Cosmetics

BACKGROUND

Making the management of the studio easier with a shareable place for assets, a live feedback system, a shared tasks board, and custom dashboards.

Fashion Spreads

MAIN PROBLEMS

  • Studio work uses multiple systems.

  • Organizing assets is a difficult task.

  • Finding old assets can be difficult. 

  • It is difficult to reflect on the process with clients because the information is scattered across multiple channels.

Business Supplies Design

THE CHALLENGE

Have one easy-to-use tool that can organize assets, manage tasks, and invite collaborators to share information so everything about a project is in one place.

Designer At Work

COMPETITORS RESEARCH

The project management tools I have evaluated are Monday, Jira, Asana, google docs, and Excel. I found a few advantages for each tool but found that the underlying solution is about managing tasks, however, there are disadvantages about sharing assets and communicating about the project. 

Therefore, I looked into sharing tools like Vimeo, Dribble, Box, and Dropbox to extend my research. The reason why I chose this tool specifically was because it was on the survey I did.

 I found out that no single tool could provide all the features needed to manage a studio.

Collaborating at Work

THE SOLUTION

Customers can pick up shoes and learn more about them while watching a short movie on the screen.

Fashion Spreads

USER RESEARCH

  • Interviews with six studio managers.

  • An online survey was completed by 45 people.

Designer At Work

USER PERSONA

soon

Designers Looking at the Computer

USER FLOWS

soon

Designers Looking at the Computer

WIREFRAMES SKETCHES

soon

A Man and a Woman working together

PROTOTYPE

soon

A Man and a Woman looking at a Design

USABILITY TESTING

soon

Typography Design

WHAT I'VE LEARNED FROM THIS PROJECT

*soon*

Work Desk

“We become what we behold. We shape our tools, and thereafter our tools shape us."  (Marshall McLuhan)

©2021 by Shira Castel.

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