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I believe that my role, as a User Experience Designer, is to bridge the gap between computers and humans, so that everyone can access information and take advantage of the huge benefits of technology. 

For the past three years, I've managed a graphic design studio that specializes in content creation for retail companies in Israel and Greece. I've led various IoT  (Internet of things) products development projects, such as an interactive shelf for FootLocker, smart screens that integrate with sensors for Coca-Cola, and more. 
Holds a bachelor's degree in communication, and East Asia Studies, both from the Hebrew University. 
Graduate of the Technion's User Experience Design program. 


about me
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